The new, cleverly compact up!
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Small yet spacious, the compact design of the Volkswagen up!, with its intelligent use of space, combines style and affordable luxury, with a dash of practicality. Debuted at this year's Frankfurt Motor Show, the up! marks a revolution in small city cars.
Recently awarded 'What Car? Car of the Year 2012', the Volkswagen up!, which launches in March, is set to exceed all expectations. It is a representation of the skill and care which is invested in every new member of the Volkswagen family, where every aspect of what makes a great car is considered, and no detail is too small to demand the utmost attention.
Starting from only £7,995 OTR, with a cleverly compact interior spacious enough for four, the all new up! comes in three trim models - the Take up!, the Move up! and the High up!, plus the special edition up! black and up! white. With this comprehensive list of trim options, not to forget the special edition trim level, the up! is described as 'Nippy', 'Agile', 'Well Made' and 'Heart Melting' by the Independent on Sunday.
The up! offers an entirely different approach to motoring. The space and features replicate that of a larger car and the efficient 1.0 litre three-cylinder petrol engine, alongside the option to add BlueMotion technology, contributes to the small footprint of the up!
The first of the three trim levels, the Take up!, starts at £7,995 and boasts a 1.0-litre 60PS engine, body-coloured bumpers, daytime running lights, the new RCD 215 CD radio with aux-in, and rear ISOFIX points.
The second in the range, the Move up!, starts at £8,970 and expands upon the specification with features such as air conditioning, electric front windows, and easy-entry seats. The exterior of the Move up! advances to body-coloured door mirrors and handles.
The High up!, starting from £10,390, takes style to another level, giving 'city chic' a new meaning. Heated front seats, a leather-wrapped steering wheel, a choice of dashbooard colour and the 'Maps & More' device mean that this trim level can allow for more personalisation.
The special edition options, up! black and up! white, are based on the High up! but with a touch more flair, and start at £11,180. The features of the car remain the same but the style goes above and beyond. The choice of deep black pearl or pure white metallic paint accentuates the stylistic excellence of the car. The special edition up! also comes with chrome door mirror caps and door side strips, a body-coloured dash, special 'stripes' upholstery and carpet mats.
Its green credentials are also not to be ignored. The up! is the most environmentally-friendly member of the Volkswagen family, adding to the portfolio of 'green' vehicles that this iconic Manufacturer boasts. The up! comes with a choice of two petrol engines, not to mention the ever-so-efficient Volkswagen BlueMotion technology. Not only does the design exude perfection, the mechanics of it do too.
For more information on the vehicle that will change the small car market, and will put the fun back into city driving, please register your details at marketing@vindisgroup.com or contact your local Vindis Volkswagen dealership.
The Volkswagen up! oozes modern technology and style but with a cleverly compact price tag. Currently available for ordering and gracing our showrooms in the very near future.