Ducati Cambridge are relocating!

It’s happening! Ducati Cambridge are on the move, relocating from our current location in Harston and heading up the road to Fenstanton just off the A14 to our fellow Vindis Group retailer, Three10 Automotive.

This is a hugely exciting chapter for us and the Ducati brand, giving us more space, cutting-edge facilities and greater opportunities to deliver exceptional experiences, premium apparel, enhanced aftersales services and an expanded community events calendar for our riders and enthusiasts.

A destination for riders and drivers alike

But there’s great news for our Three10 Automotive customers too – the luxury used car retailer will continue to operate on-site, ensuring a smooth, seamless experience for everyone. Together, Ducati Cambridge and Three10 will create a vibrant automotive destination, offering complementary brands and shared excellence all under one roof.

What can you expect at our new home?

  • A refreshed Ducati showroom environment, showcasing the latest models, apparel and accessories
  • Enhanced service and aftersales capacity with convenient access and parking
  • An expanded calendar of ride-outs, demo days and community events
  • The continued presence of the Three10 used car sales operation, maintaining choice and convenience for all visitors

Gear Up & Go Event

As we prepare for the big move, we’re hosting our Gear Up & Go Event from 8 to 21 November. To make room for new products, we’re offering up to 50% off on our current range of Ducati apparel and merchandise – an unmissable opportunity for our loyal customers to gear up in style before the move!

Driving forward with passion and purpose

“This move is all about momentum,” said Paul Dale, Head of Business, Ducati Cambridge. “The new site gives us the scale, visibility and amenities to elevate Ducati Cambridge for our customers and our team. It’s the right environment for the next stage of our growth, and we can’t wait to welcome riders to our new home.”

“Sustainability in every sense – commercial, customer and community – is at the heart of this decision,” added Jamie Vindis, CEO, Vindis Group. “Bringing Ducati Cambridge to Three10 strengthens the long-term viability of the site, creates operational efficiencies, and builds a destination we’re confident the region’s riders and drivers will love.”

Stay connected with Ducati Cambridge

More details will follow soon! If you have any questions about bikes, merchandise, servicing, MOT tests or anything in between, don’t hesitate to reach out – our team are always here to help.


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