Roadshow triumph: Ducati deliver the thrill
Nothing but a sea of icons was to be found at the Ducati Roadshow, which took place on Saturday 31 May and Sunday 1 June at Three10 Automotive where motorcycle culture was celebrated to the full among like-minded enthusiasts.
Thanks to the incredible work by Ducati event partners Woodcote Events, Cambridge Advanced Riders, Ducati Cambridge and the Three10 Automotive team, the weekend was a huge success. Over 100 bikers turned out across both days, making it one of the most exciting roadshow events yet.
The event brought together riders to celebrate Ducati’s rich heritage and cutting-edge innovation. Motorcycle fans had the chance to get up close with the latest models, including Multistrada, Streetfighter, Panigale and Scrambler. And even better, they got the chance to take 11 of them out for a spin on a specially designed 30-minute test route.
In between rides, guests relaxed in dedicated seating areas, enjoyed fresh Lavazza coffee and shared stories from the road. And if that wasn’t enough, the special roadshow pod gave visitors the chance to test their skills on the latest MotoGP PlayStation game and compete for great prizes.
Whether you were there to ride, chat, chill or challenge others to a virtual race, there was something for everyone.
To all who joined us – thank you! We loved seeing so many new and familiar faces. Whether we’re hosting a major event or helping riders day-to-day, the dedicated team at Ducati Cambridge are always here to guide you towards your perfect ride and answer any questions along the way.
We can’t wait to see you at the next event!